Privacy Policy and Cookie Management

Last updated: 08/15/2025

1. GENERAL INFORMATION

2. DATA COLLECTED AND PURPOSES

2.1 Directly collected data

When you place an order or create an account, we collect:

• Identification data: first name, last name, email address
• Contact data: postal address, phone number
• Order data: products ordered, amount, purchase history

Purposes:

• Processing and tracking your orders
• Communication related to your order
• Customer service and technical support
• Compliance with legal obligations (accounting, VAT)

2.2 Automatically collected data (with your consent)

Web Analytics

• Data collected: pages visited, time spent, visitor sources (anonymized data)
• Purpose: Improve our website and understand usage
• Tool used: Fathom Analytics (privacy-respecting solution)
• Specificities:
  • No personal data collected
  • No tracking cookies
  • Anonymized and aggregated data only
  • GDPR compliant without consent required
• Legal basis: Legitimate interest (article 6.1.f of GDPR)

Marketing Cookies

• Data collected: browsing behavior, advertising interactions, conversion events
• Purpose: Targeted advertising and measuring advertising campaign effectiveness
• Tool used: Facebook Pixel (Meta)
• Legal basis: Consent (article 6.1.a of GDPR)

Functional Cookies

• Data collected: language preferences, shopping cart
• Purpose: Optimal website functioning
• Legal basis: Legitimate interest (article 6.1.f of GDPR)

3. COOKIE MANAGEMENT

3.1 What is a cookie?

A cookie is a small text file stored on your device when visiting a website.

3.2 Types of cookies used

Type	Purpose	Duration	Consent required
Essential	Website functioning	Session	No
Analytics (Fathom)	Anonymized statistics	No cookies	No
Marketing (Facebook)	Targeted advertising	12 months	Yes
Preferences	Remember your choices	6 months	No

3.3 Managing your preferences

You can modify your cookie preferences at any time:

• In your browser: Consult your browser's help to remove the "tracking_consent" cookie
• Opt-out tools:
  • Fathom Analytics: No opt-out necessary (no personal data)
  • Facebook Pixel: https://www.facebook.com/help/568137493302217

4. DATA SHARING AND TRANSFERS

4.1 Data recipients

Your data may be shared with:

• Technical service providers: hosting, payment, delivery
• Competent authorities: in case of legal obligation
• Marketing partners: only with your consent

4.2 Transfers outside the EU

Some service providers may be located outside the European Union:

• Meta/Facebook (United States): Adequacy Decision and Standard Contractual Clauses for Facebook Pixel

5. RETENTION PERIOD

Data type	Retention period
Order data	10 years (accounting obligations)
Marketing data (Facebook)	Until consent withdrawal
Fathom Analytics	Anonymized data, no limit
Facebook cookies	12 months maximum

6. YOUR RIGHTS

6.8 Exercising your rights

7. DATA SECURITY

We implement appropriate technical and organizational measures:

• Encryption of sensitive data
• Restricted access to personal data
• Regular backup of data
• Staff training on data protection

8. MODIFICATIONS TO THIS POLICY

This policy may be modified to reflect changes in our practices or regulations. Important modifications will be communicated to you by email or via a notification on our site.

9. COMPLAINTS

If you believe that your rights are not being respected, you can file a complaint with the competent supervisory authority:

• France: CNIL - https://www.cnil.fr
• Other EU countries: Consult the list of authorities on the EDPB website

10. CONTACT