LA MACHINE REINVENTS THE LEGENDARY "USELESS BOX" WITH A STUNNING DESIGN AND HUNDREDS OF DIFFERENT SOUNDS AND MOVEMENTS.
BE FIRST IN LINE!
Summer 2025: La machine launches.
Register today and unlock exclusive pricing unavailable after release.
ENDLESS SURPRISE IN EVERY SWITCH
La machine captivates with its entirely human-crafted choreographies. Each interaction reveals a unique combination of movements and sounds, meticulously designed by hand.
This unpredictable variety creates an irresistibly addictive experience that keeps you coming back for more.
INVENTED BY AI PIONEER MARVIN MINSKY
In 1952 at Bell Labs, Artificial Intelligence pioneer Marvin Minsky created the "ultimate machine" - a device with a single switch that, when turned on, activates a mechanism that reaches out to turn itself off.
This simple yet profound invention sparked decades of fascination, inspiring makers and artists to create their own versions of this delightfully absurd device.
ETTORE SOTTSASS INSPIRED DESIGN
With its bold colors and geometric shapes, la machine channels the vibrant spirit of the famous Italian designer: Ettore Sottsass.
Its playful personality shines through striking patterns and forms, making it both a functional device and statement piece.
This fearless approach to design transforms an electronic gadget into an artistic statement that celebrates the joy of interactive objects.
MAKER AND ENVIRONMENT FRIENDLY
La machine is powered by the popular ESP32 microcontroller, its design is 100% open source (electronic, software and mechanical).
While the default software pays tribute to Marvin Minsky with Erlang programming, you're free to code it your way and change the sounds or the interaction mechanism.
Made from recycled plastic, every component is designed to be easily replaced - no planned obsolescence here.
LA MACHINE WON'T LEAVE YOU ALONE
La machine craves attention! If left alone too long, it gently pokes its arm out to remind you it's there.
In very rare occasion, la machine will refuse to cooperate. leaving you wondering if it's broken or dead.
ONE MORE THING
Pick it up, and it responds like a modern moo-box - when you set it down, it plays a surprise sound, always ready for the next playful interaction.
KEY FEATURES
- Over 500 unique sound effects & reactions
- Unlimited choreography combinations - never the same twice
- Fully modular design for easy repairs & customization
- Powered by ESP32 architecture
- Completely open source software - hack it, modify it, make it yours
- Eco-friendly construction from 100% recycled materials
- Exceptional battery life: three months on a single charge
CREATED BY THE NABAZTAG INVENTOR
Olivier Mével is a pioneer of the Internet Of Things. in 2005, he revolutionized connected objects with Nabaztag, the world's first mass-market wifi device - a smart bunny that became an icon of the IOT era.
A French internet pioneer since 1993, he has created numerous innovative electronic products. Today, he leads multiplié, a product house dedicated to creative interactive electronics.
DESIGN BY ELIUM STUDIO
Elium studio is one of the world's most respected design firms.
For decades, they have shaped the future of industrial design, earning international recognition with over 40 CES Awards and Time magazine honors.
Their approach combines elegant simplicity with innovative functionality, creating products that merge aesthetic excellence with purposeful design.
PEOPLE LOVE IT!
BE FIRST IN LINE!
Summer 2025: La machine launches.
Register today and unlock exclusive pricing unavailable after release.
